Male Character Planning

This was our first option for the main male character, Michael Cason. This is because he is older than all of our female actresses. He is grown up and mature, something which we want our male character to be as he has just lost his child. Therefore he must also be caring and gentle. The female audience will be attracted to him which will intrigue them to watch more. The male audience will also like him as Michael enjoys gym and playing football, therefore they will relate to him. Michael works everyday up London therefore it would be very hard to schedule days to film with him as he is so busy.

 Our last option for the role was David Franklin. He is manly and is older than our female actress. He looks much older than Mike and this is why he would be best for the role. We need someone who looks old enough to be a young dad. The female audience will find him attractive therefore they will want to continue with this film. David is not camera shy therefore we can get him to do anything without him being scared. Also David attends the same school as us therefore it will be easy to film.

Genre Planning

Character Planning

Female Character Planning

 Our first option for who will play the main female role was Poppy Massey. This is because she is little and very delicate, which would make it more believable as to when she becomes depressed. She looks young another to be a young mother but also old enough to have had child. She is very pretty with lovely hair and big features. This will attract the male audience as they will find her attractive therefore this will encourage them too watch. She will also attract the female audience as they will feel sympathy for her as she is so little and cute. Poppy is shy which strangely would work well when filming her as the character she would be playing is meant to be quiet due to the fact her daughter has died.

Our next option for the role of Connie Williams was Demi Sims. This is because Demi is very attractive and again, like Poppy, will appeal to the male audience. Unlike Poppy though, Demi is very tall and this may not be as effective as she will look more grown up, and possibly would not get the sympathy from the public. Demi does not like being filmed and this is where we will have a problem.

Our last option for the main role was Demi Cato. This is because, like all the other girls, Demi is stunning. This will make the female audience be envious of her looks but also love her. Demi is not afraid of acting as she loves drama. This could work very well as we know that she would do anything that we asked her to, but this could also not work as she is quite loud and our main character is not

Font Research

We searched into 'Scary Fonts' and found some styles that we really liked. We chose a selection of these to pick from. The idea that we was going for was that the font had to look like it had been written in blood. This is why we chose the colour red. We also picked various fonts which looked like it was dripping or had been splattered. The second idea was that it was very childish writing as the mental state of our main character will be very young.

 The first one we picked fitted our criteria as it looks as if the blood is dripping. However it did not look like childish writing therefore this was not going to be the font we would use in our film.

 The second font we chose did look almost childish as it is scruffy by wasn't very clear that it was blood so this again was not our favourite.

 The third font fitted both ideas as it looked childish, using a backwards 'e' made it look as if a small child who may not be able to write properly has done it. It also looked as if it has been written in blood as it is scruffy and double lined. This was going to be our potential font.

 Our last choice of font definitely looked like blood as splatters of it are around the font but unfortunately it looked more computerized than real life.

question 5 : how did you adress/attract your audience?

Our media product, being a two minute thriller/horror "She Told Me Too" had various different techniques involved to ensure that we attracted our chosen target audience. Our target audience was very easy to appeal to as we are trying to attract ages 16-25 of both genders. We feel that our opening scene will attract people much over 25 as it is not specifically for young adults. 

The setting for our film takes place mainly within Demi's house. This is a modern house and has been decorated recently therefore this will attract the younger audience as they will see this house as being expensive and will desire it. The loft was Katie's as there was problems in Demi's. In the video you can see clearly that it is very packed and messy, which most of the older audience will relate to as their's is probably the same. 
The room where the main character is in the mental institute will attract our audience as whom ever usually watches thriller or horror films will most probably be use to seeing these therefore they will enjoy it.
The props included a fairly minimum but when the two main characters get out of the car, we can see that it is a nice car and people will enjoy seeing this. All ages will desire this car but mainly the younger audience will comment on the car and notice it. 
The costumes included in our film attracted our audience as the two main characters wore clothes which are fashionable. This attracts our younger audience as this age (16-25) will be keeping up with the latest trends. Our male character is dressed smartly; trousers, shirt and tie. Whereas our female character is also dressed smartly but more smart casual; skirt and top. Other outfits in the film include the nightdress worn in the mental institute, this will attract our audience as it is creepy and reminds you of the mental hospital. 
The sound in our film is very minimal as we thought this would make it more creepy. In the opening sequence we chose a song that we found of someone singing a dolls lullaby. This linked in well with our film as it involves dolls. It attracted our target audience as this made it clear at the very beginning that it was a horror film therefore everyone would become more intrigued as to why we picked that song choice. The use of dialect in the next scene (in the mental hospital) was Demi's voice as she sounded the most grown up. This was made out to be the therapist interviewing the patient. This attracted our audience as this then showed them that something was wrong with this woman, leading it to a thriller/horror.
The actors which are included in our film are both attractive and the audience will find them attractive also. Poppy is very little and cute, but also very pretty. This will attract the male audience between 16-25 as it is unclear what age she is. Dave is very manly and attractive therefore this will attract the female audience between 16-25.

question 4: Who Would Be The Audience For Your Media Product

i produced a questionnaire to allow our group to fully understand what audiences expected from our film as a horror. this thoroughly helped us as it enabled us to work out techniques we could implement to convey our film successfully as a horror.i asked a number of people to watch our film. i asked 10 people ranging from different ages for a varied collection of opinions, so i could base my data on my findings.
from my research, i found out that males found our film more appealing to watch, whereas females enjoyed romance or comedy films.people regarded our film as a 15 mostly, which is what our film will be classified as.This is also the typical classification used for a horror, 15 and 18. we have decided to use good looking people in our film as from research heartthrobs attract people to watch it, this also changes audiences opinions.

3: What Kind of Media Institution Might Distribute Your Media Product and Why?

An institution is a company that disperses a media product for audience consumption.
A film would go to cinemas either nationally or internationally. however after being at the cinema for a while it would then get dispersed shops to sell merchandise either DVD or soundtrack etc.
Before making the film, the directors or producers can go to a institution to pitch their idea for the film and could also ask if the institution would fund the project.
After looking in depth at 'The Possession, The Devil Inside and  The Unborn' i discovered what institutions distributed them.
The popular Institutions include:
Film Four
Paramount Pictures
Rogue Pictures
As these are such popular institutions i decided to research further about them. i did this to find out if they would be suitable to ask if they would back my film opening.
The most suitable that i would love to go with would be film 4.
film four showcases a wide range of british made films and international films that comes from all over the world. they dont just show films they also produce many films too. film four partnered with Warp X Films where they challenge british and international films, creating new ones for a lower budget, with the intention of expanding the niche audience.
For my film i would consider aproaching all of these institutions, so that my budget issues would be covered. these institutions are well known throughout the UK, i would hope that my film would attract the interest of many UK film audience members and help to widen the niche group of a social horror film.